Groundfloor Business vs Individual: Choices
LAST UPDATED: April 24, 2023 | By Conrad Golly
Groundfloor is a real estate crowdfunding platform that offers investment opportunities to both individual and business investors. While both options allow investors to participate in short-term, high-yield returns backed by real estate, there are some key differences between the two.
Individual investors can invest as little as $10 in real estate debt investments and earn interest on their investment. Groundfloor does not charge investors any fees, making it an attractive option for those looking to diversify their portfolio without incurring additional costs.
Groundfloor Business vs Individual:
The platform also offers an app for easy access and automatic investing, as well as monthly income and cash flow opportunities. On the other hand, business investors, such as LLCs, can also benefit from investing through Groundfloor. In addition to the unique tax advantages that such accounts enjoy, investing through a business account can provide better treasury management solutions and higher returns than other options.
However, it’s important to note that business investors may face different fees and requirements than individual investors.
Groundfloor Business vs Individual

Groundfloor Business
Definition
Groundfloor is a real estate crowdfunding platform that offers investment opportunities to both individual and business investors. Groundfloor Business is a separate account type that allows LLCs and other business entities to invest in real estate debt investments on a fractional basis.
Investment Opportunities
Groundfloor Business offers short-term loans that are secured by individual renovation projects. These loans are typically for residential properties, but may also include commercial properties. The minimum investment amount for Groundfloor Business is $10, making it accessible to a wide range of investors.
Benefits
Investing through business accounts such as LLCs allows investors to capitalize on the unique tax advantages that such accounts enjoy. Groundfloor Business also offers automatic investing, which can help investors diversify their portfolio with ease.
In addition, there are no fees for investors on the platform, and investors can earn high-yield returns backed by real estate.
Risks
As with any investment, there are risks associated with investing through Groundfloor Business. The loans are not guaranteed and borrowers may default, which could result in a loss of principal for investors.
In addition, the investments are illiquid, meaning that investors may not be able to sell their investments easily. Investors should carefully consider their investment goals and risk tolerance before investing.
Groundfloor Business offers a unique opportunity for LLCs and other business entities to invest in real estate debt investments on a fractional basis.
Investors can benefit from the ease of use of the platform, as well as the potential for high-yield returns. However, investors should also be aware of the risks associated with investing in real estate, and should carefully consider their investment goals and risk tolerance before investing.
Individual Investing
Individual investing through Groundfloor is a unique financial product that allows non-accredited and accredited investors alike to participate directly in real estate investment loans on a fractional basis.
It is a great way for individuals to diversify their portfolio and potentially earn high-yield returns backed by real estate. Let’s take a closer look at the definition, investment opportunities, benefits, and risks of individual investing through Groundfloor.
Definition
Groundfloor is a real estate crowdfunding platform that offers real estate debt investments to non-accredited, accredited, and non-US investors. As an individual investor, you can create your own, customized portfolio of individual real estate investments based on your personal investment and risk criteria, starting with a minimum investment of only $10.
Groundfloor works like an online brokerage, as you deposit funds via transfer from your bank account. Deposits may take three to five business days to appear in your Investor Account. Once deposited, the funds are held in your name (not Groundfloor’s) and are FDIC-insured until invested.
Investment Opportunities
Individual investors can invest in short-term, high-yield real estate loans. Groundfloor provides loans to real estate entrepreneurs and developers who are looking for short-term financing for their real estate projects.
These loans typically have a term of six to 12 months and have returned 10 percent annually on average. Individual investors can choose from a variety of loan grades and interest rates, depending on their investment goals and risk tolerance.
Benefits
One of the main benefits of individual investing through Groundfloor is the ability to diversify your portfolio. By investing in real estate, you can add an asset class that is not correlated with the stock market, which can help to reduce overall portfolio risk.
Groundfloor also offers ease of use and no fees. There are no management fees, commissions, or hidden costs associated with investing through Groundfloor.
Additionally, Groundfloor offers automatic investing, which allows investors to set up a plan to invest a certain amount of money each month. This can help to build a portfolio over time and potentially generate monthly income and cash flow.
Risks
As with any investment, individual investing through Groundfloor carries risks. The main risk is the potential for borrowers to default on their loans.
Groundfloor mitigates this risk by carefully underwriting each loan and only approving loans that meet their strict creditworthiness criteria. Groundfloor also offers a limited recourse obligation (LRO), which means that investors are not personally liable for any losses beyond their initial investment.
However, there is still a risk of losing some or all of your investment if borrowers default on their loans.
Final Thoughts
Groundfloor offers short-term, high-yield real estate loans that are accessible to a wide range of investors. Groundfloor Business is a separate account type that allows LLCs and other business entities to invest in real estate debt investments on a fractional basis.
Investors can benefit from the ease of use of the platform, as well as the potential for high-yield returns.
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